We often get asked what our SEO process is. This is a really good question that does not have a really good answer. There are so many things that go into a good SEO plan, that it’s impossible to write a sub-1000 word article around the topic, especially without giving away the secret sauce. The key to good SEO is being able to roll with the punches, to be able to adapt to changes; but not necessarily to have to.
Not Having to Roll with the Punches?
That’s right. When an SEO plan is made that is built well enough, you shouldn’t have to adapt. Did Google just make a new algorithm change? Did Bing just announce that they rank higher for Backlinks, and Yahoo is ranking higher for images? Instead of someone telling you that they keep up to date with all of the algorithm changes, the real answer should be that they do not have to. You see, if you’re always trying to stay in the know with search engines’ changes, my guess is that you’re not quite playing by the rules to begin with. This is called Black Hat SEO, and it’s not acceptable. Basically what this means, is taking aggressive measures to manipulate the search engine results, taking advantage of current “Loop Holes” in order to stay at the top of the rankings.
When a new update comes out, the rankings generally come crashing down, and they have to find a new loop hole in order to rank again. There have been many, many “SEO’s” that have lost everything because they put all of their eggs in this Black Hat basket instead of investing in the tried and true practices that constantly get results.
So what DOES Work?
Right, that’s the big question. If all of this keeping up with loop holes thing doesn’t work, then what does? Easy. Producing good, quality content, written in order to fulfill niches that have been researched well, and marketed out to social media so that people want to link to it. It will never change. Search Engines want to show users what they think the users want to see. What users want is relevant, high quality content that relates to the terms they input into the search bar. We don’t want to see content that was made to fulfill the current state of the loop hole, we want to see the content that relates 100% (or as close as possible) to the terms we’re after.
If I want a product review, I search for it. I assume that the search engines are going to provide me with a real product review, not some made-up garbage that’s just trying to take my money. And I’m sure you feel the same way to. So, when it comes to brass tacks, we do a ton of research (measure twice, cut once – only this time it’s research twice, write once), we write good quality content, and we show that content to people that will share it. Those people that share it will then share it with their friends and will write about it in their blogs and post it on their websites.